‘ride Along’ Wins At Box Office Over Martin Luther King Day Weekend

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On the set: movies and TV

and Canada, easily beating last weeks winner, Lone Survivor, and new entrants including The Nut Job and Jack Ryan: Shadow Recruit. PHOTOS: Biggest Box Office Flops of 2013 Ride Along, which cost $25 million to make, generated just 12% of its revenue from white moviegoers. Its audience was 50% African American and 30% Hispanic. The movie benefited from good timing, said Nikki Rocco, president of distribution at Universal Pictures. When we were setting up the release days for movies after the holidays, it just looked like the perfect time to release an urban comedy. Although it reference received lackluster reviews, Ride Along was well received by those who saw it, evidenced by a grade of A from the audience Farrah polling firm CinemaScore. The Comcast Corp. -owned studio is enjoying a solid start to the new year.
More http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-ride-along-wins-weekend-20140120,0,2557882.story

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